Mobile internet users to rise from 577 million to more than 1.7 billion by 2013, says Juniper.
The analyst claims the rise will be spurred by demand for web 2.0 type services such as social networking, UGC, IM and location based services as well as greater 2.5/3G penetration. It also cautions that established mobile players will face increasing competition from web-based brands and will have to adapt accordingly.Other findings from the Mobile Web 2.0: Leveraging Location, IM, Social Web & Search 2008-2013’ report:
The Far East & China region will be the largest market for mobile web, reaching almost 416 million users by 2013, up from a year-end figure of 190 million users in 2008
The greatest untapped potential for mobile web lies in South America, while growth will be more measured in markets such as Eastern and Western Europe.
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