JumpTap is deepening its commitment to off-portal ad sales with 'ADtap for Publishers'.
The solution targets mobile publishers, media companies and iPhone apps by linking them to JumpTap's 'Premium Mobile Ad Network'. This connects them to a network of sites available to advertisers, which comprises 10 different audience segments.The Premium Mobile Ad Network attracts more than 26 million unique users with over 450 million premium page views per month. Some of the inventory, from partners such as NBC.com, BravoTV.com, SCIFI.com, astrology.com and others is exclusive to Jumptap.
"Our focus is to align ourselves with high quality publishers to maintain an inventory that is relevant to users and advertisers," said Paran Johar, CMO of JumpTap.
Jumptap is best known for running ad networks based on the white-label search services it builds for operators.
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