Former Sprint games stalwart teams up with former colleague Paul Reddick at aggregator.
Ford will be Handmark's new VP of games, responsible for boosting the company’s games development programme and its overall visibility in the space. Handmark bought UK codeshop Astraware in 2008.
The appointment reunites Ford with Reddick, who is now CEO of Handmark and was VP of biz dev at Sprint when Ford was general manager of games for the US operator. More recently Ford was VP of strategy and planning at Namco.
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