Luxury car maker drives 85,000 uniques to its WAP site as part of US mobile ad campaign.
Since its launch in November Jaguar's US mobile ad campaign has delivered 15 million impressions, delivering over 85,000 unique visitors to its WAP site. That's a click through rate of 0.6 per cent.More than 12,000 videos and 16,000 wallpapers have been downloaded from the site. For users who visited beyond the home-page, the average browsing time was two minutes, 12 seconds. Email brochures were requested by 1.2 per cent of visitors and 2.6 per cent located their nearest dealer to arrange a test drive.
The campaign was created by Global Beach and built by UK-based Incentivated to promote the new Jaguar XF.
Jaguar's ads appears on a number of destinations, including including MSN.mobi, cars.mobi, Yahoo Mobile and the AdMob network.
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