Means the iZettle payment service can be used to process payments without the plug-in card dongle.
Sweden's iZettle is often held up as Europe's version of Square, and it certainly makes the most noise, although it's far from being the only firm active in the credit card reader space.
Now, in an intriguing move, it has launched its API to developers that want to integrate iZettle payments into their apps.
The aim is to simplify the payments process for user from the mobile web and apps - and in turn improve conversions for participating merchants.
Then move also has the effect of turning iZettle from a firm that processes payments where the card holder is present to one that can do e-commerce.
It gives the example of a food delivery company that is more likely to take card payments online than at the point of delivery. iZettle’s API will integrate payments into their procurement or company applications.
“We started iZettle to make it possible for everyone to take secure card payments,” said Jacob de Geer, iZettle’s CEO. “Now we’re making our API available so even more merchants and apps can use our solution.
iZettle has 50,000 users in Sweden, Denmark, Finland and Norway and recently rolled out a pilot in the UK.
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I think that all the changes and progress happening in the mobile payment scene specially in Europe now is really exciting. Kudos to Izettle but "it's far from being the only firm active in the credit card reader space." True. Don't forget about mPowa (www.mpowa.com).
Rye Campbell Jun 25th 2012 at 4:55PM
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