Launches Apps 2.0 from its mobile site at m.itsmy.com.
It describes Apps 2.0 as 'mini programs' that are not stored locally, but saved on the mobile internet where they can be shared with friends.
More than 500 Apps are already available in categories such as entertainment, business, news and social games such as Grumpy Goldfish, which friends can play together.
Antonio Vince Staybl, CEO of itsmy.com, said: "Finally apps are available for everybody! We are proud to be the first mobile social network to offer the brand-new second generation of Apps to all our customers worldwide.”
itsmy.com has more than 2.5 million users in Europe and the US.
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