itsmy Games takes entire catalogue to HTML5

100 free to play social, casual and multiplayer games become web apps.

The Munich-based firm made its name as a mobile-only social network and has recently introduced social games as a new way to monetise its audience.

Now, it's extending the potential reach by embracing web-based apps that can be distributed from the open web.

Jukka Saarelainen, CTO of itsmy, said: "We worked more than one year on our game platform to create the perfect mobile web app experience for iOS, Android, Bada, WebOS and Windows.

"We are proud to offer gamers from all social networks around the globe a completely new gaming experience on touchscreen devices developed in a mix of HTML5, CSS3 and JavaScript. For the first time you have the option to play internet games even if you are offline."

Antonio Vince Staybl, CEO and co-founder of itsmy, said: “We have a very simple goal to become the biggest casual gaming company in the mobile browser space.”