Unsurprising re-brand for content giant bought by Buongiorno in 2007.
The new entity will maintain the existing B2C activity and expand further into B2B services with brands and operators pioneered by Buongiorno in Europe and Asia.
It will seek to replicate the success it's had with its 'Recharge And Win' loyalty schemes for operators such as Telefonica O2,TelecomItalia Mobile, Proximus and Optus in Australia.
It also has a new MD, Hans Mol, who was previously the founder of Be-Mobile
Buongiorno has offices in 24 countries, and annual revenue of €259 million in 2009.
Advertisement
