That's what a Placecast survey claims.
Brands looking to target parents with mobile marketing may be better off using text messages than apps, according to location-based marketing firm Placecast.
The US survey, which was conducted by Harris Interactive, found that 35% of mobile owners with young children are at least 'somewhat' interested in receiving opt-in SMS alerts from stores, restaurants and other brands.
In fact, they're more keen on many forms of marketing than parents with older children, and people with no children. Well, it provides blessed relief from reading We're Going On A Bear Hunt for the 2,768th time...
"This report points to great potential for marketing to people with kids via mobile devices," says Placecast CEO Alistair Goodman.
"Mobile Moms and Dads may not have the time to open an app and search for information, but they see the value and ease of receiving text alerts."
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