24 per cent of Android owners spend more than £30 a month, compared to 61 per cent of iPhone owners.
Android rise can't dent the loyalty and passion of Apple fans, says Nielsen's Q3 2011 UK Smartphone Insights report.
It says that Android phones have accounted for 44 per cent of all sales, well ahead of RIM Blackberry (25 per cent), Apple iOS phones (18 per cent) and Symbian (7 per cent).
But despite this, iPhone owners are much more likely to be “highly satisfied” with their device (86 per cent) than the average smartphone owner (72 per cent).
They spend more too. Just 24 per cent of Android owners spend, on average, more than £30 a month, compared to 61 per cent of iPhone owners.
And 42 per cent of iPhone owners pay to download apps each month, compared to just 15 per cent of Android owners.
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Nielsen's European telecoms managing director David Gosen said: “Consumers still seem to love the Apple iPhone over any other device brand. Ninety percent of current Apple iPhone owners rate Apple as their favourite handset brand.
"Yet, surprisingly only 65 percent of RIM Blackberry owners rate RIM as their favourite brand, with 11 percent of these RIM owners actually rating Apple as their favourite. This speaks to the power of the Apple brand.”
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