ngmoco's hotly tipped social game up and running now though.
Having recently taken more funding and acquired rival Freeverse, ngmoco is one of the hottest startups in the iPhone gaming space.
Its new game We Rule has thus been greatly anticipated, which is also due to its freemium model: the game is free, and funded by a mixture of advertising and in-app payments.
However, its launch on Saturday night was marred by server problems, with players unable to connect while playing the Farmville-inspired game.
That's a big problem, given that most actions in the game - from planting and harvesting crops to collecting taxes from citizens - require a connection to the server.
A series of tweets on the ngmoco and We Rule Twitter accounts assured players that the problems were being fixed, while on Sunday, CEO Neil Young wrote a blog post giving more details about the problems.
"We do not take service issues lightly and please rest assured that everyone who can address these issues at ngmoco & [developer] newtoy are working around the clock to get the game in the right state," he wrote.
The launch followed a two-week beta test in Canada, which despite having worked for one of the company's previous games, Eliminate Pro, seems to have not ironed out some of We Rule's issues before its global launch.
Even so, with the game up and running now, We Rule will be watched by ngmoco's peers for more reasons thann just spotting any more issues.
If the game's freemium model pays off, it could be a crucial title in the context of the wider iPhone games industry this year.