And the device is 'the future of media consumption' to boot.
iPad might support almost all the 140,000 apps available for iPhone, but Mills, creative director of rising UK developer ustwo, thinks Apple's ability to highlight iPad-specific apps will benefit its developers.
"I feel the iPad market will be a maturer, media deliverery market, we won't see a mass of drivel and amateur waste that we see on the App Store today," he tells ME.
"This is the premier league now, big stakes at play... My guess is the teams who think differently, think focused and think intelligently about the potential iPad market will prosper."
Is Mills excited by the potential for the device? You could say that.
"I truly believe we have seen the future of media consumption. The full page newspapers just felt right," he says.
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"I don't see mass pickup of the iPad for at least a year or so, but the 'cheap' almost impulse price will certainly help get it moving."
He also thinks developers will relish the chance to make apps for the iPad, based on its specifications.
"The sheer size of the screen will necessitate desktop software thinking with a sexy and useful twist," he says.
"This is a media consumption device, the matrix is one step closer. We can't wait to feed its appetite."
With what? Mills isn't giving too much away about ustwo's next project.
"Our first release will be focused on a invisible tactility and beauty. Blending the old with the new. Whilst the future for us will yield intelligent useful application. We are looking to shock with awe on our debut. The big screen is now."




















