MobiTV says it's expected to pay three times more for tablet content.
Tablet devices like Apple's iPad are spooking TV broadcasters, who are worried that they may cannibalise people's viewing of cable or satellite TV.
That's according to MobiTV CMO Ray DeRenzo, who says broadcasters fear alienating their existing distribution partners, so feel obliged to charge the same for licensing their shows for tablet apps.
""It is three to four times more expensive to license the same piece of content for a tablet than for a mobile phone," he tells ME.
"I can programme a package of content on mobile and make it available for $10 a month in the US, but if I take that same lineup of content and make it available on the tablet, I'm going to have to charge more like $30. And at $30, there is not a market for that product."
More proof? Read the comments earlier this week from Disney boss Bob Iger, who claimed that iPad is a "game changer", but admitted that he's not sure if its co-existence with existing distribution channels will be peaceful.
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On a brighter note, MobiTV streamed more than 100 million minutes of video during the recent World Cup, of which more than 72 million were of live matches.
MobiTV's ESPN channel attracted one million unique visitors during the tournament, with people watching on average 30 minutes per match.
For the full Ray DeRenzo interview, click here.
