Lets consumers discover, plan and share plans based on their current location.
The idea is that Plotstar, which is available via any Internet-connected device including mobile, will be used to book tickets, share event plans and access discount vouchers.
The platform has the ability to learn consumer behaviour, in addition to understanding likes and dislikes, delivering a highly personalised and relevant service.
It's is initially being launched to business, brands, retailers and marketers who wish to deliver targeted digital services. Plans can be shared with friends via Facebook, Twitter, SMS or email.
Phil Eames, CEO of iome, confirms: “Plotstar is a great marketing tool for businesses wishing to create closer relationships with their consumers and, in turn, provides a great event planning tool that can suggest nearby venues or events, assist with bookings, help save money, and all whilst keeping in touch with friends and family”.
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