New ID reflects 'focus on personalised, LBS technology that monetises digital lifestyle'.
iome helps brands, network providers and government organisations deliver digital services. It was in the news earlier this year when it powered the BT MyPlace service, which delivers locally-based information based around wi-fi.
iome CEO, Phil Eames said: “Demand for accessing relevant content and information on-the-go is rapidly increasing but not many businesses know how to deliver such services and content. iome meets this demand."
The new brand, logo and website for iome take effect immediately.
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