The Spanish firm reflects on its reinvention as a B2B specialist, a TV producer and more.
Shortly before CTIA 2007, ME received a phonecall from Zed asking to buy every ad in the show edition of the magazine.
We were surprised on two counts.
The first was obvious: people don’t generally ask to book the whole issue. But the second shocker was that such a query should come from Zed.
Wasn’t this the Spanish company that sold ringtones? Well, yes it was. But Zed had sensed which way the wind was blowing and saw a big future in B2B services. It wanted to reinvent itself – and to tell thr world about its reinvention.
It seems like a lifetime ago now, given the changes that have ripped through the industry – flat rate data, iPhone, apps, carrier billing etc etc.
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In the intervening years, Zed has acquired companies, expanded its footprint and launched an array of ambitious services. Some have failed, some have worked spectacularly.
We asked Zed’s director general of communication, Miguel Lopez-Quesada, to reflect.
Click here to read the feature.
