How can the video ringtone supplant its audio cousin? Vringo thinks it knows...
The ringtone is the foundation of the business you work in, the website you're reading now and the magazine it supports.It was the ringtone that made consumers realise their phones could do more than just communicate, and this revelation acted as a launchpad for all the advanced content products we see today.
They still sell. But most of the growth is coming from emerging markets, and it’s accepted that subscription fatigue and the ability to self-configure ringtones from MP3s is causing a long term decline in mature territories.
So what’s next? Logically, you’d think, it has to be video ringtones. Well, it’s not that simple. People don’t make video calls.
But there’s something in the basic idea, which is where Vringo comes in. It’s developed a new kind of video ringtone that combines messaging and community with entertainment…
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