inneractive: tablets can triple CTRs

The bigger the clickier

New data from mobile ad exchange interactive shows a direct correlation between mobile advertising CTR and device screen size. 

If the ad is accessible via a tablet, it increases the chance of a click through by up to three times more than a similar ad on a standard mobile device screen. Unsurprisingly, iPad made the most difference, with CTRs hitting an average 9.61 per cent.

Offer Yehudai, president of inneractive, said: “Developers are facing many challenges when it comes to the monetisation of mobile apps, as the pay-per-download model is only really financially viable for major publishing houses.

"We noticed a very interesting correlation between screen size and CTR which shows the importance of supporting tablet devices that have larger screens such as the iPad, Blackberry Playbook or Samsung Galaxy Tablet if developers want to maximise their revenue earning opportunities.”

Here's an infographic with more...