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Intel re-organises mobile unit

Tim Green
Intel re-organises mobile unit

Combining four divisions into one to target smartphones and tablets.

Reuters has reported that the chipmaker will re-shuffle its netbook and tablets division, iultra mobility division, mobile communications division and mobile wireless division.

The new unit will be headed by Mike Bell, who moved to Intel from Apple let year, and by former Infineon executive Hermann Eul.

Robert Manetta, an Intel spokesperson, told Reuters:  "The ultimate goal is we want to speed up and improve the development process."

Intel has struggled to make any kind of impact on the microprocessor side of mobile despite having 80 per cent of the PC market. Mobile, by contrast is dominated by companies like Qualcomm and TI which based their builds on tech from UK company, ARM.

Now, Intel has clearly seen a window of opportunity opened by the emergence of new form factors like tablets and 'ultrabooks', which are very thin laptops that follow an Intel-defined specification.

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It's now working hard to tweak its designs for these devices – and for phones – and convincing OEMs that they offer a viable alternative.

The firm is also active in the software space, marketing its AppUp app store and developer program hard to the mobile/tablet/laptop community.

Much depends on the forthcoming 32nm mobile-friendly Medfield, which will hit the market during 2012.


Tags: arm , chipsets , intel , ultrabooks , microprocessors

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