Mobile ad platform claims to be used in 25% of all Ovi downloads.
Mobile advertising firm Inneractive says its Ad Revenue Acceleration Platform is being used for one in four Ovi app downloads, and for seven of the top ten games on Nokia's store.
What's more, co-CEO Offer Yehudai tells ME that his company's ad mediation platform is making some publishers up to $20,000 a month per app on the Ovi Store.
"$20k a month per app is somewhere around Android numbers," says Yehudai, who says this has doubled since February.
"Ovi has strict terms and conditions on its ads which makes the ads more premium than long-tail. It's true brands go after the iPhone hype, but Ovi delivers much higher click through rates - around 3% - which eventually leads to higher quality campaigns."
Inneractive claims apps using its system have eCPMs four times the industry average at $3 globally, with 90% fill rates.
Article continues belowAdvertisement
The company is working with developers like Lunaforte, which recently notched up its ten millionth download on the Ovi Store.
Yehudai says that Inneractive is also working hard to ensure its developer partners get localised ads in their Ovi apps.
"Nokia's strength is in the local presence in over 200 countries, but working with a single network on such a wide geography doesn't fulfill the potential," he says.
"Our focus on the local ad partners yields four and even five times higher CPC rates."
