High end devices dazzle in a year that saw overall impressions up 251 per cent.
InMobi's Mobile Market 2011 Review reminded the industry, as if we needed reminding, of the ongoing and spectacular rise in the mobile advertising space.
It's a space that has its share of big globally resourced players – and InMobi is one of them, having bagged a stunning $200m war chest from Softbank and others in September last year.
These new stats show the progress the firm is making. In addition to the smartphone escalation, InMobi also saw tablet impressions alone grew by 771 per cent year-over-year, up to 1.2 billion.
Of the regions surveyed, North America was top, at 366 per cent annual growth.
In terms of OS impressions, there was little to choose between Android and iOS. In Q4 2011, Android was the number one, with a 21 per cent share of impressions; to Apple’s 17 per cent share.
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In Europe, Android was at 32 per cent, with Apple at 28 per cent.
Globally, the Google platform topped Nokia and Symbian, and Android is expected to win in 2012 as well.
James Lamberti, VP of global research and marketing at InMobi, said: “Mobile technologies have empowered the development of the media and advertising market and pushed consumer acceptance of media consumption through emerging channels.
"Advertisers are now on board with this trend and we expect to see strong innovation in this space as consumers spend more time on mobile devices and less on PCs.”
InMobi claims to reach 485 million consumers in over 165 countries, and serves more than 77.6 billion mobile ad impressions monthly.
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