InMobi seals African Cup of Nations ad deal

Teams up with the firm behind Goal.com.

InMobi is now working with digital sports media group PERFORM to exclusively monetise all African traffic to m.goal.com, the mobile version of the world’s largest football website.

It expects to sell over half a billion mobile ad impressions this year from traffic to m.goal.com, not least because of the big footy finals which started this weekend.

“This is a significant new partnership for InMobi and for our customers,” said Rob Jonas, VP & MD, EME, InMobi.

“Our extensive network, combined with this agreement with Goal.com, gives us unrivalled reach across the whole of the African continent to help us deliver our target impressions each month.

"Partnering with such a high-profile premium site continues to reinforce InMobi’s reputation amongst publishers as a truly global premium ad network, and we are looking forward to working with Goal.com to bring mobile ads to consumers across all of Africa.”