Three year deal targets Fortune 500 brands.
Although both companies are in mobile advertising, they offer different kinds of services.
Amobee offers a technology platform that gives operators and major brands the ability to serve their own ads from a 'dashboard'.
Meanwhile InMobi focuses on serving mostly banner ads across a network of mobile site publishers and app developers. It can reach over 300 million consumers across 200 countries worldwide.
Now, Amobee's customers will be able to run targeted mobile ad campaigns across the InMobi network. And they will include innovative new formats such as immersive 3D advertising.
“Amobee has an enviable track record of success supporting the world’s leading brands with their cutting edge, end-to-end mobile advertising solution,” said Naveen Tewari, CEO of InMobi.
Article continues belowAdvertisement
“In combining forces, InMobi will now be able to offer Amobee’s clients greater ROI and reach.”
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!