InMobi lets advertisers target by city

Project launches in UK, France, Indonesia, South Africa, US, and India

Advertisers will be able to target iPhone or feature phone consumers at a local level.

iPhone users get ads that are tailored for the device, and include options such as video, search and local calls-to-action. Other new features include handset targeting by model.

InMobi says the advantages of this advertiser focused programme is better ROI via millions of new targeting options and technology that serves the right creative for each consumers particular phone environment.

Rob Jonas, MD of Europe for InMobi, said: “Today’s enhancements allow advertisers to confidently target iPhone or feature phone consumers in Paris, London, Johannesburg, Jakarta, and Mumbai knowing these customers will experience their brand in an optimal manner. 

"It’s a prime example of our engineering prowess and the growing scale of our platform in Europe and around the world. Advertisers can look forward to more of the same throughout 2010.”