James Lamberti will oversee research and marketing at the mobile ad network
InMobi has appointed James Lamberti as its VP of Global Research and Marketing, in addition to unveiling new analytics tools for its publishing partners.
The former ComScore and Topspin exec will head up the company’s product initiatives and service delivery around performance-oriented analytics.
InMobi's new analytics tools mean that its 2,000 publisher partners can now view ad performance by country, manufacturer and handset.
The company has also plugged in an ad review center and an improved user interface.
Lamberti said: "As advertisers and publishers begin to believe in the promise of mobile advertising, the industry needs an independent player with global scale to deliver performance and demonstrate its impact with more transparency."
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