Impressions from Google OS up 4.9 per cent in Q1.
InMobi describes itself as the world's largest independent mobile ad network, serving 31.9 billion monthly impressions to over 220 million consumers.
Its Mobile Insights Report: Global Edition March 2011 report shows how fast Android is growing compared to its smartphone rivals.
However, it's still Nokia and Symbian that boss the market overall.
Total mobile ad impressions on the InMobi network grew by 21 per cent (December 2010 to March 2011), with impressions from smartphones alone up 2.8 billion during the period.
Globally, 35 per cent of all mobile ad impressions now occur on smartphones.
Article continues belowAdvertisement
Although Nokia still remains in the number one position with a 40 per cent share of global impressions, its share is falling.
Global OS Share March 2011
Nokia OS
21.2%
Symbian OS
19.0%
Android
14.5%
iPhone OS
13.8%
RIM OS
4.5%
Others
27.0%
Rob Jonas, VP and MD of Europe & Middle East, InMobi, said: "We’re witnessing such rapid adoption of Android, that it’s now eating into the iPhone’s share in Europe, as it has done in the US.
"The incredible growth of smartphones, as demonstrated by these findings, really highlight that brands and agencies can no longer ignore the importance of mobile and the opportunities in the market.”
You can download the latest InMobi Mobile Insights Report for free here:
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!