While nearly half wouldn't consider any tablet that isn't made by Apple.
The iPad 3 – if that is its real name – isn't due for unveiling until March 7th, but 29 per cent of US consumers have already declared their plans to buy one of the next-generation Apple tablets, according to mobile ad firm InMobi.
Additionally, two-thirds that intend to buy an iPad 3 would also consider buying an iPad or iPad 2 at a reduced price instead.
Price isn't much of a deterrent either with 50 per cent willing to pay over $500, however 57 per cent would choose on older model if the device costs over $599.
44 per cent of users wouldn't choose any other brand tablet instead of the iPad, although 27 per cent would consider the Samsung Galaxy and 14 per cent would consider the Kindle.
Meanwhile, 51 per cent would choose iPad 3 for entertainment use instead of business of education.
57 per cent are looking forward to a faster processor, while 47 per cent seek better battery life, with a higher-quality screen and 4G connectivity following with 46 per cent and 43 per cent, respectively.
Anne Frisbie, VP and MD, North America, InMobi, says: "In terms of the impact of the iPad 3 on the mobile industry as a whole, we definitely see consumer adoption of tablets contributing to increased mobile media consumption, as our recent Mobile Media Consumption Study shows that North American mobile consumers are already spending more time on mobile devices versus TVs or PCs."