Bonanza coming thanks to mobile banking, remote mobile payments, local mobile payments and mobile money transfers.
A white paper by Informa commissioned by Vesta Corporation paints an optimistic picture for operators, arguing that the real value in end-user m-commerce lies in services delivered over cellular networks.
It's less bullish about NFC, which it says will be secondary to these offerings because of the large upfront investment required.
Informa expects NFC to take at least three or four years to reach critical mass.
Mobile money transfers, which are already well-established in developing markets, are expected to drive end-user revenues of $6bn by 2014.
“By driving the adoption of mobile wallet functionality through prepaid top-up, content purchases and bill payment services, operators can increase their subscribers’ comfort levels with m-commerce transactions,” said Joshua Rush, VP Marketing at Vesta Corporation.
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“This will enable operators to position themselves at the heart of the m-commerce value chain, ahead of over-the-top players and in pole position to claim a significant share of the projected revenues.”
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