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Infographic: What mobile users really want from their device

by Zen Terrelonge
Thursday, February 23rd 2012 at 12:14PM

Infographic: What mobile users really want from their device

Most don't want to be tracked by companies, but a third desire location-based deals.

Mobile marketing specialist mBlox has explored how in tune young adults really are to their smartphones and tablets.

Results show that 89 per cent spend up to five hours on their device each day, while ten per cent spend as much as ten hours using them.

With such a high amount of usage by device owners, the infographic highlights how much users really know about mobile marketing and what they want from their gadgets.

Check it out below.

Article continues below

Via: Mashable

Tags: mblox , location based services , tablets , Market Data , infographic

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1 comment

This is good information about consumers aged 18-24, however that is a narrow viewpoint. These consumers have a high level of unemployment and a high level in full time education. There is a low level of home ownership and responsibilities to children. Socially, the use of mobile devices is linked to growing independence from family homes, a link which is reversed in older age ranges where independence manifests itself as a greater linkage to home ownership and homemaking. Overall the figures are skewed by the age of the sample and could be very misleading if not linked to that demographic.

I would like to see more information as to how the figures relating to location were compiled. What questions were asked?

Also, the figure of 1 in 3 for enthusiasm for brand offers is cotradictory to the reticence about security of personal information. Is there a dislocation here where the consumers would like the offers but would not want to use the mobile device to purchase? That could be interesting to look at.