Social media, shopping, gaming, and playing music – confirmation the device is an entertainment station.
comScore has launched the TabLens initiative, a monthly report that will delve into trends American tablet owners have adopted.
The analyst's infographic shows the devices have become a fourth screen, joining TVs, PCs, and smartphones, as three in five read books on their tablets.
Meanwhile, two-thirds access social networks via tablet, 70 per cent use the gadgets to play games, and 50 per cent listen to music.
Check out the infographic below.