iOS accounts for 85 per cent of purchases in December.
Throughout December, online retail personalisation provider RichRelevance analysed more than 322m visits to retail websites including John Lewis, Marks & Spencer, and more.
Visits from mobile were at at 19 per cent on December 1st, peaking at 28 per cent on Christmas Day, while 25 per cent of visits came from mobile devices on Boxing Day, presumably as shoppers sought out sales bargains.
iOS-based purchases in December 2012 declined by 12 per cent year-on-year, but still accounts for a massive 85 per cent of sales. Meanwhile, the Boxing Day breakdown shows that 56 per cent of visits were from iPad, 18 per cent from iPhone, 22 per cent from Android, and five per cent from others.
Darren Hitchcock, VP, UK and European region, RichRelevance, said: "Throughout 2013, commerce on mobile devices will become an even greater priority for retailers, as customers research products, compare prices and shop across channels, predominantly on their smartphones.
"Retailers must optimise their websites for the mobile shopper—while paying special attention to the varying influence of the platforms that shoppers use in their path to purchase —or risk losing revenue and the bigger opportunity to build brand loyalty."
Check out the infographic below.
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