Apps built from the web-based tech can run on 70 per cent of browsers across phones, tablets and desktops.
Digital marketing solutions provider, UberFlip, has made the HTML5-focused infohraphic to show how companies can use the tech to make cross-platform campaigns at low costs.
HTML5 runs on smartphones, tablets, and desktops, and 80 per cent of developers are expected to use the platform to produce web apps in the next three years, avoiding the restrictions produced by the likes of iTunes.
Neil Bhapkar, director of marketing, Uberflip, said: "HTML5 has helped companies such as Ford, Vimeo and the Financial Times save costs.
"In addition, they can seamlessly distribute content across different devices, and give readers a much more app-like user experience through the browser. HTML5 also prepares marketers for future devices in a mobile market that is still in flux."
Check out the infographic below.