Smartphones and tablets used to help shoppers find best deals and avoid the biggest queues.
While many Black Friday shoppers braved the high streets in order to get their hands on the most lucrative bargains, mobile devices still played a crucial role in helping consumers find the best shopping destinations.
16.3 per cent of all Black Friday online sales came from mobile devices, showing a 9.8 per cent rise from 2011. Furthermore, all Black Friday online sales were up by 20.7 per cent on last year’s figures.
Meanwhile, 24 per cent of US consumers visited retailers’ websites via mobile devices, with the iPad accounting for almost ten per cent of all Black Friday shopping traffic, with the iPhone coming in second place with 8.7 per cent.
In total, 58 per cent of consumers looked to their smartphones to find the best Black Friday deals.