Aims to give operators a system for monetising data services.
Infogin specialises in web transcoding (although it prefers the term 'transformation'), which modifies a full web page to work better on a small mobile screen.
This opens up the full web to feature phone users and enables operators to expand their branded offerings and advertising, reduce churn and costs, and build subscriber loyalty.
The new suite of mobile browsing solutions complements Infogin's flagship product, the Intelligent Mobile Platform.
The key benefits of the new platform are:
• Search: Operators can define, customise and monetise their search service.
• Web applications: users can access their favourite web apps to be displayed by selecting from a list defined by the operator.
• Supporting rich web technologies: enabling real-time content and functionality adaptation of rich technologies (e.g., JavaScript, Ajax, iframes, Flash, etc.) that are not supported by the requesting device.
• Rich Media Content: enabling users to browse and play any multimedia content from any Web site on any device player.
• On-the-fly Web Site SmartView: enabling users to toggle between mobile, full Web and InfoGin’s SmartView browsing modes
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Eran Wyler, CEO of InfoGin, said: “With today’s growth of smartphone data usage on the one hand, and mobile operators’ revenues from portal services declining on the other, operators are faced with the challenge of becoming bit pipes.
"InfoGin’s innovative solutions ensure that operators will remain smart pipes as they expose smartphone users to premium services and advertising while surfing the Web”.
