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India set for mobile social networking boom

Stuart Dredge
India set for mobile social networking boom

Analysys Mason claims 72m people there will be doing it by 2014.

By 2014, 72 million people in India will be using mobile social networking services, according to a new report from Analysys Mason.

It claims that there were around 10 million in 2009, which was just 2.2% of total mobile subscribers in India.

"Innovative data tariff plans and the significant reduction in data charges are driving adoption of data-based services such as social networking," says the report's author Sourabh Kaushal.

"Operators are launching services such as pay-per-site tariffs and are expected to promote social networking applications to drive adoption of data services among their subscribers."

Young people and young professionals accounted for 70% of Indian mobile social networking users in 2009, according to Analysys Mason. The gender split was 56% male and 44% female.

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Tags: india , analysys mason