Emerging markets mobile gambling company reaches landmark in two years.
International Mobile Sportsbook Company runs a service called Bettymovil, which is live in Togo, Burkina Faso, Nigeria, Mexico and China.
It works via a simple SMS interface and all the activity is based on text rather than an app or site that acts as a front end for an online service.
Gambling activity is based around a pooled jackpot for football and cricket mostly, with pay outs ten minutes after the event has finished in the form of a code that can be claimed as cash from a sales agent.
Now, IMSC has confirmed a million customers. Its CEO James Sene said: "Our strategy and business model delivered ROI faster than originally forecast, and reaching 1m in 24 months puts a completely new perspective on our plans for international expansion and growth."
Advertisement
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!