PublishPay enables 'pay by mobile' for news and magazine content from mobile sites.
The system has an in-built one-click payment structure, which uses the cross-operator service Payforit to add the cost of the content to the phone bill, or deduct it from their credit.
ImpulsePay believes the product will appeal to publishers who don't wish to create their own app.
That said, PublishPay can create an instant app with an in-built payment mechanism.
There are no set up or monthly fees and publishers keep 75 per cent of the transaction fee. The service also allows for subscription payments.
Publishers can set the pricing for their content using simple configuration tools. Content can be accessed for free, or per-article. Per-day pricing can also be set.
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“The conversation around mobile publishing seems to be dominated by apps, yet that is not the right approach for everyone,” said Chris Newell, CEO of ImpulsePay.
“As the FT has shown this week, for many publishers it is the wrong approach as it is expensive, time-consuming and limits their audience.”
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