IMGA and GSMA collaborate

The GSM Association and the International Mobile Gaming Awards are cosying up as Mobile World Congress approaches.

The two have announced an agreement to jointly promote the development of the mobile gaming sector. The GSMA will endorse the IMGAs by hosting their annual awards ceremony Monday February 11th in the Mobile Entertainment & Content Zone (Hall 7) within the Congress. In turn, the IMGA will support a Global Mobile Award’s Best Mobile Game category for best published and commercially available mobile games at its own GSMA Awards event.

“We are delighted to partner with the IMGA to align these two Awards programmes and to showcase some of the most innovative, published and unpublished mobile games at the world’s biggest mobile event,” said Bill Gajda, CCO at the GSMA. “The IMGA brings an unrivalled track record and credibility to the Congress along with a significant community of games developers to showcase mobile games to the broader industry.”

 “I am very proud of this agreement with the GSMA”, said Maarten Noyons,” CEO and founder of the IMGA. “This endorsement and partnership is critical if we are to fulfil our goal of continuing to drive innovation and creativity amongst developers, publishers and bring the excitement and potential of this sector to the attention of the wider industry.”

 The GSMA’s Global Mobile Awards will take place on Tuesday 12th February and the IMGA Awards will take place on Monday 11th February at the Mobile World Congress 2008 in Barcelona.