Games and tech arms going their separate ways.
UK mobile games firm Ideaworks3D has announced that it's splitting into two companies: Ideaworks Labs and Ideaworks Game Studio.
Ideaworks Labs will focus on the company's Airplay technology, which lets games developers easily take their titles to various native mobile platforms, including iPhone, Android, Symbian, Windows Mobile and BREW.
Meanwhile, Ideaworks Game Studio will focus on pure games development, making titles for iPhone and smartphones, but also PSPgo, DSi, Xbox Live Arcade, PlayStation Network and WiiWare. As part of this, it will be extending Airplay to cover those handhelds and consoles.
As part of the separation, Ideaworks Labs gets to keep current CEO Alex Caccia and CTO Tim Closs, who'll take up the same positions in the new company. Meanwhile, Ideaworks Game Studio will be bossed by Rob Hendry, who's currently studio director at Ideaworks3D.
“With the two businesses now so well-established, the time is right to make a formal separation and let each organisation pursue its own destiny,” says Caccia (pictured).
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Ideaworks Game Studio's first project is already out – iPhone game Backbreaker Football: Tackle Alley. Meanwhile Ideaworks Labs is working on signing up more developers to use the Airplay SDK.
“The focus for Ideaworks Labs is now to raise awareness of Airplay SDK within the mobile applications development community, and to continue to invest in supporting and extending what is truly a market-leading product that will transform the economics of developing and deploying smartphone applications,” says Closs.
