Portal owners can offer cheats, guides, news, reviews and previews.
The UK firm says a simple integration into the ICE Games system allows access to the content in both XML and RSS feeds, allowing the portal owner to present the content as they wish.
ICE can also provide mobile friendly editorial content covering gadget reviews, 3D cinema, virtual reality, iPhone game reviews and online gambling company reviews – plus actual games titles.
The company's own mobile portals include Cheats Unlimited, Mobile Games Unlimited and Gamblers Unanimous. It recently signed an agreement with tUK newspaper group Trinity Mirror.
The company's sales director, Jim Preedy, said: “We are now making our unique content available to mobile portals all over the world. I will be attending the CTIA in Las Vegas and will be looking to strike up some exciting partnerships”.
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