Oberon-owned publisher adds made-for-mobile video to its games mix.
World Pool Championship, Slingo Quest and ER Rush lead the I-play games line-up this quarter, with video tutorial Win at Texas Hold Em breaking new ground for the publisher.For the latter I-play has hooked up with three-times World Series of Poker champ Daniel Negreanu to produce 100 clips spanning the basic fundamentals of the game right through to more advanced topics such as tournament play, no-limit strategy and tells/bluffs
The clips were shot at the Venetian Hotel & Resort in Vegas and are presented by Negreanu.
Meanwhile, I-play's World Pool Championship game is based on the official IPA licence. The game will be available in 2D and 3D flavours.
Slingo Quest is based on the successful PC web game - 3.1 million users and over 2.1 billion games played since launch, while ER Rush is original I-play IP.
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I-play CEO David Gosen said: "We’re delivering a winning set of ‘must have’ casual, ‘one thumb’ play games and video based on a mixture of great brands and highly original IP."
