Korean electronics and automotive giant targeting five per cent market share within five years.
Hyundai is launching its mobile phones in the UK following deployments with Pannon in Hungary, Mobiltel in Slovenia and Eplus in Germany.The company says it's aiming to reach a market share of three to five per cent within five years with "niche products and mobiles for a broad, price-conscious target group".
Ten to fifteen handset models are planned annually across Hyundai’s ‘Basic’, ‘Music’, ‘Lifestyle’ ‘Innovation’ and ‘Business’ product segments.
Devices in the business sector (including Windows mobile operating system) are due for launch in the first half of 2009.
Hyundai Mobile UK will initially be located at the Advantage Cellular distribution hub in Oxfordshire and will distribute its devices in the UK and Ireland.
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The company is currently selecting a limited number of candidates for roles, commencing with a head of sales responsible for networks and distributors.
Roland Prinz, Director for Hyundai Mobile UK, said: "We are now eager to meet with networks and distributors that have direct routes to market, especially those focusing on the retail sector.”
