Media attention is great, but slow and steady wins the race.
A study conducted by App Annie has analysed gaming apps in the US Apple Store over the course of 12 months. It has been used to draw comparisons between popularity and revenue in the short-term versus the long-term.
The data has revealed that the big ticket games like Angry Birds and Fruit Ninja aren't necessarily making more than games that fly under the radar but which steadily generate revenue.
The study also makes a clear distinction between what it sees as long-term and short-term games. Long-term games in the App Store are classified as those that spent 12 months or more in the Top 26-125 Grossing ranking by revenue. A short-term game is one that spent three months or less in the Top 25 Grossing ranking.
The best performing long-term game made 83 per cent more than the best short-term game.
The study also found:
- One in four mobile apps downloaded are only used once and then deleted.
- For total US revenue generated within 12 months after launching, “long-term” games outperformed “short-term” games by more than 32 percent on average.
- Action games are good for making a quick buck, but the sustained revenue of the long-term games are dominated by strategy titles.
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