Hungama Mobile will make Fashion TV content available to millions of subscribers across India.
The giant content provider will offer exclusive video, images, ringtones, games and more from the 24 hour TV channel. To complement the deal, Fashion TV India has also launched its own web portal as a one stop destination community features, blogs, videos, news and more.Neeraj Roy, CEO of Hungama Mobile, said: “As the Indian mobile community grows, mobile usage has grown much beyond basic utility. I’m proud to announce our association with Fashion TV, which will definitely give the mobile VAS industry a new dimension and am confident will be accepted by the audience with open arms.”
FTV content can be accessed via the operator portals of Airtel, Vodafone, Tata, BSNL, BPL and Reliance or by texting ‘FTV’ to 54646.
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