First one is today's concert at Mehboob Studios in Mumbai by Bollywood music duo Vishal & Shekhar.
Hungama has teamed up with Bharti Airtel on this. To listen to the concert and to make song requests, subscribers dial 50505 and pay Rs 15 to register and Rs 2 per minute for the duration of the call.
The concert is also being streamed live as a webcast by Nokia.
Shekhar Ravjiani said, “We are really excited to be a part of the first ever concert taking place on the mobile, with a simulcast over the web. This is fantastic medium to reach out to all our listeners across the world.
"This is the first time in our 11 year career we will perform our songs unplugged."
Siddhartha Roy, COO of Hungama, added: “As leaders in the digital entertainment space, we see a huge potential in the consumption of entertainment content across video and voice.
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"As user experiences on mobile and Internet become richer with better bandwidth as well as the launch of 3G, resulting in faster connectivity, thus driving greater consumption across various distribution channels.”
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