Taiwanese manufacturer looks to reclaim lost market share with new Android device.
HTC has today (February 19th) unveiled its new flagship smartphone in the form of the HTC One, as the Taiwanese firm launches its bid to win back its lost market share.
Running on the latest Android Jelly Bean OS, the HTC One is made entirely out of aluminium and features a 4.7-inch 1080p high display. It also introduces three new HTC Sense innovations – HTC BlinkFeed, HTC Zoe and HTC BoomSound.
The HTC BlinkFeed feature is designed to turn the home screen into a live stream of user-relevant information, such as social updates, news and photos, meaning that users will no longer have to open separate apps to keep abreast of what’s going on.
Meanwhile, the HTC Zoe function comes as part of the HTC UltraPixel Camera. This feature allows the user to capture three-second video clips from which they can select the best still image.
Furthermore, HTC Zoe can also transform a series of still images into short movies, which can be set to a variety of different themes and shared on social media and email.
Designed to offer optimised audio, the HTC BoomSound feature represents something of a smartphone first, with front-facing stereo speakers, a dedicated amplifier and a full HD display aimed at delivering optimised audio when listening to music, playing games or watching videos.
Elsewhere, the HTC One offers the latest LTE technology and is available in silver and black versions.
“People today immerse themselves in a constant stream of updates, news and information. Although smartphones are one of the main ways we stay in touch with the people and information we care about, conventional designs have failed to keep pace with how people are actually using them,” said Peter Chou, CEO of HTC Corporation. “A new, exciting approach to the smartphone is needed and with the new HTC One, we have re-imagined the mobile experience from the ground up to reflect this new reality.”
The HTC One will be available globally through more than 185 mobile operators and major retailers in more than 80 regions and countries, beginning in March. For more information and to pre-register for the new HTC One, visit www.htc.com.