Find out how Audi did it at the Monetising Mobile conference next month.
'Monetising Mobile: Next Generation Search and Discovery' will explain how mobile phone users can use speech, images, barcodes, gesture and touch to discover content.
The event takes place at the Soho Hotel in London on Wednesday September 28th.
Tickets cost £189. Buy one now from katy.phillips@intentmedia.co.uk.
A key focus at the event will be augmented reality, which was used by Audi inside its Le Mans app, built by Somo.
To access the feature, users download a printed marker from Audi UK's website, and point the camera at it to see a virtual car appear, with hotspots that can be tapped to bring up more data.
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The campaign was seen as a foretaste of how brands can offer richer experiences to their consumers.
Maani Safa, product director at Somo, will appear at Monetising Mobile to explain more.
Other speakers include:
* Nick Hedderman, marketing manager at Microsoft
* Rupert Englander, Nokia's head of services, sales and marketing in the UK and Ireland
* Matt Mills, head of sales at Aurasma
* Steve Semezato, VP of business development at Cortexica
* Katie McMahon, VP of sales and marketing at SoundHound (TBC)
* Rich Keen, marketing director of IGN Entertainment UK
Monetising Mobile starts at 5pm and proceeds to 8pm, and this is followed by an informal dinner, drinks and lots of networking.
An early bird ticket costs £189. From August 25th the ticket price will go up to £249 so get one now from katy.phillips@intentmedia.co.uk.
'Monetising Mobile: Next Generation Search and Discovery' is sponsored by IGN and SoundHound.
There are many more sponsorship opportunities available. Contact katy.phillips@intentmedia.co.uk for more info. And follow the conference on Twitter: @MMconf
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