Users will be able to buy t-shirts ahead of the Autumn crowds.
What was that stereotype about BlackBerries being for staid business types whose only fashion decision was where to buy their ties from?
Ubertrendy fashion label House of Holland has released a BlackBerry app tying in with its London Fashion Week show last Saturday.
What's more, users of the app can buy t-shirts from the label's new Autumn/Winter collection ahead of their official release later this year.
"I have always been a huge fan of BlackBerry and love the fact that we are making fashion more accessible and immediate to consumers through our exclusive app," says boss Henry Holland.
(Er.. wouldn't it be more accessible if it was less exclusive, though? iPhone owners need slogan tees too...)
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In separate news, House of Holland has put its name to a limited edition collection of BlackBerry back plates, which will be sold in the Carphone Warehouse section of Selfridges in London.
Meanwhile, there's also a new House of Holland theme for BlackBerry handsets, released via RIM's App World.
RIM is the official partner of London Fashion Week, building on its efforts around the show last year.
