Jamba has become the first D2C firm to distribute Trixcells mobile magic tricks. How the heck did they do that?
The deal will bring Trixcell’s innovative magic applications to Jamba consumers in over 20 countries. It kicks off with five tricks, but many more are planned. The first batch enable the mobile trickster to control time, predict the future, read minds and turn digital coins into real money. The products are developed in-house by Trixcell’s team of consultants, known as the “Shadow Magicians.” Superior graphics and special effects are employed to increase authenticity and help advance the suspension of disbelief.“Jamba is always looking to expand and diversify its content offering to deliver a better experience to mobile users around the world,” said William Linders, Jamba’s EVP of content. “This partnership with Trixcell is particularly significant though, because it has allowed us to lead the way in introducing an entirely new genre of mobile entertainment.”
Trixcell was officially launched at MeM (Mobile Entertainment Market) in May 2008, when its magician founder Menny Lindenfeld wowed the Meffy audience with a display of wireless illusion.
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