PistonHeads, What Car?, Autocar and Stuff.tv make the wireless leap courtesy of YOC Group.
Magazine and web publisher Haymarket has commissioned YOC to design and build mobile sites for its PistonHeads, What Car?, Autocar and Stuff.tv brands.YOC will also manage the ad sales and create mobile marketing campaigns to generate awareness and drive traffic.
PistonHeads.com counts 2.5million unique monthly users, while What Car? has a print circulation of 92,102 and 1.2million online unique users.
Autocar has 300,000 unique online users a month and Stuff.tv clocks in at just under a million page impressions a month.
Sandip Ray, Business Director at Haymarket, said: “Mobile provides the opportunity for us to expand the ways in which we communicate with our audience, creating a new channel that complements the challenges of life on-the-go and on-demand."
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